LISA - the Licensing, ITAM, SAM Academy by ITAM Review Learning

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AJ Witt

ITAM Tools Expert
AJ has worked in IT for 20 years in a variety of roles including IT Operations and Software Asset Management. He has practical, hands-on experience of ITAM Tools and provides training on how to use them to accurately reflect your license entitlements and consumption. He has a deep understanding of discovery and inventory techniques and also trains SAM professionals on IT Operations concepts such as virtualisation, containerisation, cloud, and SaaS.
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Barry Pilling

VMWare Licensing Expert
Barry Pilling is the co-founder and managing partner of Cortex Consulting, an independent software licensing and asset management consultancy.  He has been working in the ITAM industry for a decade and specialises in licensing software on datacentre and cloud technology platforms.  His deep knowledge of vendors like VMware, Microsoft and IBM has helped numerous clients over the years to optimise and realise savings.  Barry is a passionate advocate of helping IT asset managers in developing the technical and licensing skills that will support them with their roles.
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Becki Riall

SAP Licensing Expert
Becki currently works as a Senior SAP Licensing Consultant at JNC, a specialist SAP Licensing and Security Consultancy. Her responsibilities include commercial and technical analysis for Users, Packages and Indirect/Digital Access. Advisement on identified compliance risks and remediation options, as well as opportunities to minimize cost.
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HAM Practitioner Course Leaders

HAM Practitioner Course Leaders

Martin Thompson, Martin Chalkley, Michael Rainer, Kyle Marks, Piotr Jurkiewicz & Tom Watson

Kristy Hawkins

Quest Licensing Expert
Kristy has over 15 years of ITAM experience covering roles with: IAG, KPMG, Livingstone and most recently as Managing Director of Xcite Consulting. She is an experienced Managing Director with a demonstrated history of working in the information technology & services industry and is skilled in IT Strategy, Management, Software Asset Management, Contract Management and Risk Management.
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Kylie Fowler

Audit Defence Expert
Kylie is an experienced Software Asset Manager and Software Category Manager with a track record of enabling companies to optimise their IT estate through the creation of best practice and compliant SAM frameworks. She is adept at leading vendor negotiations to drive outcomes that maximise IT investment and develop highly responsive SAM strategies that deliver reduced costs through efficient licence management and support future direction requirements. Kylie currently operates as an independent consultant supporting organisations to leverage the benefits of IT asset management and achieve critical business objectives. 
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Martin Thompson

ITAM Expert
Martin is owner and founder of The ITAM Review, an online resource and community for worldwide ITAM professionals. On a voluntary basis Martin is the Chief Agitator at the Campaign for Clear Licensing, a contributor to ISO WG21 which develops the SAM International Standard ISO/IEC 19770 and board member of Free ICT Europe which supports the ICT secondary market.
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Mátyás Jula

Autodesk & DocuSign Licensing Expert
Mátyás is a Software Asset Manager at Deloitte, delivering Global SAM services for the 76 legal entity across the globe. He is the main reporting expert for Engineering software and the Technical Lead of the SAM Service. During his career he has held various SAM, IT Operations and Team Leader roles at Aegon/ Transamerica, Tata Consultancy Services, Kingfisher and Hewlett-Packard.
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Michael Rainer

ITAM Expert
Michael is a highly skilled asset management professional. He has a thorough understanding of industry trends in asset management and provides excellent insights into asset management strategies, asset management processes and how to run an asset management practice.
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Rebecca Horton

Red Hat Licensing Expert
With 15 years of experience behind her, Rebecca Horton has crafted a career built on discovering and creating value out of IT asset management best practices for customers, large and small, across North America and Europe. Having spent two years with Red Hat, her unique experience in the area of open source software asset management has allowed her a unique perspective on an area of IT which has moved to the forefront of the industry in recent years. Her perspective on the digital transformation journey, and how ITAM and SAM play a key role, has made Rebecca a popular figure among the geekiest of ITAM practitioners.
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Rich Gibbons

Microsoft Licensing Expert
Rich has been in the world of software licensing since 2003, and genuinely loves talking about it! He spent 12 years at a Microsoft channel partner, helping organisations select the best licensing agreements and make the most of their investments – and training internal sales teams. His deep knowledge of Microsoft licensing, for both products and agreements, means his training can cover a wide range of topics that will help organisations every day. His range of experiences gives his training a unique edge that makes it easy to digest, informative and fun.
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Serge Koczanowski

Salesforce Licensing Expert
Serge Koczanowski is a proven Salesforce guru with more than 10 years of experience of handling the most complicated Salesforce projects in the world, as an architect and a solution consultant. He founded Twistellar, a #1 Salesforce Consulting Partner from Denmark, that grew from 0 to 100+ people in 6 years, and shares his knowledge of Salesforce best practices, non-trivial Salesforce solutions and master integration techniques with customers across the globe. Serge is a perfectionist, always aiming at the maximum outcome of any of his work.
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Steve Cowherd

Flexera Expert
Steve has been working with managing software assets in some form or fashion since the early 90’s. He has worked in many different aspects of ITAM from managing the purchasing of license for resale for a large computer reseller, serving as a global IT asset manager for a fortune 500 company managing licensing portfolio for 60K plus users globally and serving as a Microsoft practice manager. Steve started his career with Flexera 8+ years ago where he served as a Principal licensing consultant for 7 years and eventually migrated to enablement where he remains to date.
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