Martin is the Executive Director of the ITAM Forum, a not-for-profit trade body dedicated to advancing IT Asset Management. He is also the founder and Managing Director of LISA, and a course leader.
As an ITAM expert, Martin is the author of Practical ITAM: The Essential Guide for IT Asset Managers, a practical book for those looking to get started and make a measurable difference in the field. Plus he developed our PITAM course and certification.
Kelly is an ITAM Thought Leader and Advisor at LISA, known for transforming complex licensing, cloud economics and governance challenges into clear actionable strategies. With 15 years of ITAM experience spanning numerous vendors such as Microsoft, Oracle, Snow Software, Kelly brings a blend of commercial insight, and creative problem solving to the ITAM community.
Justian has a long-standing background in technology and enterprise sales. With experience across business development, account management, and team leadership,
Justian has worked with organisations ranging from fast-growing tech companies to large NHS environments. Justian has a practical, people-first approach, and thrives on building strong relationships, understanding real customer challenges, and turning opportunities into long-term partnerships.
Chris is a Sales and Customer Success professional with strong consulting experience, specialising in ITAM and SaaS, with a growing focus on cloud infrastructure and AI. Passionate about building practical AI products and real-world use cases that deliver value for customers.
Chris is well placed to identify emerging trends in the ITAM and FinOps space through working at LISA. Outside work, you’ll usually find him playing badminton or following global affairs with keen interest.
Lucy is our marketing all-rounder with a rich and varied background spanning not-for-profits, government and retail. She’s led campaigns, developed and delivered strategic plans, and played a key role in driving brand awareness – all while bringing a creative touch to content and customer communications.
When she’s not focused on lead generation, online platforms or connecting with our audiences, Lucy enjoys continuing her own learning, primarily through art classes.
When not coordinating content or fixing platform hiccups, you’ll find Anjeleena painting, chasing wildlife with a camera or planning her next travel escape.
We’re proud to introduce our course leaders, all highly respected specialists with decades of experience in their fields. The LISA team collaborate closely with them all to design and deliver the courses we offer.
