LISA - the Licensing, ITAM, SAM Academy by ITAM Review Learning

AJ Witt

ITAM Tools Expert

AJ has worked in IT for 20 years in a variety of roles including IT Operations and Software Asset Management. He has practical, hands-on experience of ITAM Tools and provides training on how to use them to accurately reflect your license entitlements and consumption. He has a deep understanding of discovery and inventory techniques and also trains SAM professionals on IT Operations concepts such as virtualisation, containerisation, cloud, and SaaS.

Martin Thompson

ITAM Expert

Martin is owner and founder of The ITAM Review, an online resource and community for worldwide ITAM professionals. On a voluntary basis Martin is the Chief Agitator at the Campaign for Clear Licensing, a contributor to ISO WG21 which develops the SAM International Standard ISO/IEC 19770 and board member of Free ICT Europe which supports the ICT secondary market.

Richard Spithoven

Oracle expert

Richard is the Global Lead for Oracle License and Commercial Advisory Services at SoftwareONE. Before his current role, Richard was one of the managing partners at B-lay. Richard brings more than twenty years of relevant license management experience to his role, having previously served as Regional Director of License Compliance at Oracle Corporation. Richard uses his knowledge of enterprise software vendors to educate, equip and enable software end users in their challenges regarding proper software license management. Richard holds a master’s degree in IT, from the University of Amsterdam in the Netherlands.

Rich Gibbons

Microsoft Licensing Expert

Rich has been in the world of software licensing since 2003, and genuinely loves talking about it! He spent 12 years at a Microsoft channel partner, helping organisations select the best licensing agreements and make the most of their investments – and training internal sales teams. Since then he has been performing dedicated Microsoft licensing training and analysis His deep knowledge of Microsoft licensing, for both products and agreements, means his training can cover a wide range of topics that will help organisations every day. His range of experiences gives his training a unique edge that makes it easy to digest, informative and fun. Over the years, he has delivered training across Europe, The USA, and Australia to customers, partners and manufacturers.

Kylie Fowler


Kylie is an experienced Software Asset Manager and Software Category Manager with a track record of enabling companies to optimise their IT estate through the creation of best practice and compliant SAM frameworks. She is adept at leading vendor negotiations to drive outcomes that maximise IT investment and develop highly responsive SAM strategies that deliver reduced costs through efficient licence management and support future direction requirements. Kylie currently operates as an independent consultant and has done since 2009, supporting organisations including DirectLine and Thameswater to leverage the benefits of IT asset management and achieve critical business objectives. 

Eric Chiu

IBM expert

Eric Chiu is the Managing Director of FisherITS and shares his expertise in software licensing with his clients through various consulting and services engagements. As a veteran of software license compliance, Eric has experience in the design and management of Software License Compliance Programmes for IBM. In recent years his focus has been on advising enterprises over strategic and tactical matters in establishing and operating Software Asset Management (SAM) and has provided services to a wide-range of clients from SMEs to substantial enterprise clients.

Barry Pilling

VMware Licensing Expert

Barry Pilling is the co-founder and managing partner of Cortex Consulting, an independent software licensing and asset management consultancy.  He has been working in the ITAM industry for a decade and specialises in licensing software on datacentre and cloud technology platforms.  His deep knowledge of vendors like VMware, Microsoft and IBM has helped numerous clients over the years to optimise and realise savings.  Barry is a passionate advocate of helping IT asset managers in developing the technical and licensing skills that will support them with their roles.

Rebecca Horton

Red Hat Expert

With 15 years of experience behind her, Rebecca Horton has crafted a career built on discovering and creating value out of IT asset management best practices for customers, large and small, across North America and Europe. Having spent two years with Red Hat, her unique experience in the area of open source software asset management has allowed her a unique perspective on an area of IT which has moved to the forefront of the industry in recent years. Her perspective on the digital transformation journey, and how ITAM and SAM play a key role, has made Rebecca a popular figure among the geekiest of ITAM practitioners, and her blogs, and events are well attended around the world.

Kristy Hawkins


Kristy has over 15 years of ITAM experience covering roles with: IAG, KPMG, Livingstone and most recently as Managing Director of Xcite Consulting. She is an experienced Managing Director with a demonstrated history of working in the information technology & services industry and is skilled in IT Strategy, Management, Software Asset Management, Contract Management and Risk Management.


Serge Koczanowski


Serge Koczanowski is a proven Salesforce guru with more than 8 years of experience of handling the most complicated Salesforce projects in the world, as an architect and a solution consultant. He founded Twistellar, a rocket Salesforce consulting company that grew from 0 to 70+ people in 3.5 years, and shares his knowledge of Salesforce best practices, non-trivial Salesforce solutions and master integration techniques with customers across the globe. Serge is a perfectionist, always aiming at maximum outcome of any of his work.

Katerina Motlova


Katerina is a licensing consultant manager and IBM specialist, managing the portfolio of IBM licensing services at FisherITS. She is passionate about helping clients understand and improve their complex IBM licensing estate and gain confidence in navigating through the IBM universe.

Katerina began her career as a member of the IBM SAM team where she experienced all parts of everyday SAM operations while taking care of mid-sized and large customers. In recent years, Katerina’s focus has turned to assisting clients that are interested in internal audits to ensure their IBM estate is correctly and optimally licensed, and defending customers going through an IBM audit.

Mátyás Jula

Autodesk and DocuSign Expert

Mátyás is a Software Asset Manager at Deloitte, delivering Global SAM services for the 76 legal entity across the globe. He is the main reporting expert for Engineering software and the Technical Lead of the SAM Service. During his career he has held various SAM, IT Operations and Team Leader roles at Aegon/ Transamerica, Tata Consultancy Services, Kingfisher and Hewlett-Packard.

Becki Riall

Becki Riall

SAP Expert

Becki currently works as a Senior SAP Licensing Consultant at JNC, a specialist SAP Licensing and Security Consultancy. Her responsibilities include commercial and technical analysis for Users, Packages and Indirect/Digital Access. Advisement on identified compliance risks and remediation options, as well as opportunities to minimize cost. 


Hardware Asset Management (HAM) Practitioner

HAM Licensing can be complex, especially in an organisation where the development takes place across multiple geographical locations. In this course, we aim to provide fundamental knowledge around Hardware Asset Management and help subscribers implement an effective strategy within their business. The core components of the course cover:

As with all LISA courses, there is a mixture of theory, practical guidance and real-life case studies to bring the training to life and help you bring together a world-class HAM plan for your business.

Becki Riall

Hans Moorkens

Micro focus Expert

Hans has been involved in many global Software Asset Management advisory and license compliance engagements, related to software compliance, optimisation and vendor negotiation. He is a Senior Manager at FisherITS responsible for the overall delivery of Compliance Optimisation and SAM Maturity Transformation programs. Hans started his career as a license compliance auditor at a “Big Four” firm and has acted on behalf of a number of large software vendors by leading over a hundred enterprise-level license audits. At FisherITS, his focus has been on providing the “poacher-turned-game-keeper” expertise to large enterprise customers to help them address tactical and strategic challenges in SAM and software licensing.

Poppy Gacke

Micro focus expert

Poppy is a SAM and licensing specialist at FisherITS with experience including roles as Compliance Manager for a major software publisher and a professional services SAM account lead across a variety of industries. Poppy’s licensing knowledge includes numerous audit defence projects across most major software vendors, including contract reviews, advising on NDAs and devising strategies.