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The Road to Wisdom – Licensing Panel

Join Martin Thompson from the ITAM Review Learning and a panel of six LISA Course Leaders for an insight into their licensing expertise and a taste of the knowledge that LISA can provide. Bring along questions from your LISA training as well as your own business and benefit from the expertise of our panel.

Vendors covered include:

IBM with Katerina Motlova
Micro Focus with Hans Moorkens
Microsoft with Rich Gibbons
Oracle with Richard Spithoven
RedHat with Rebecca Horton
Salesforce with Serge Koczanowski

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The event is finished.


06 Jul 2021


4:00 PM - 5:00 PM

Local Time

  • Timezone: America/New_York
  • Date: 06 Jul 2021
  • Time: 11:00 AM - 12:00 PM

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  • Hans Moorkens
    Hans Moorkens
    SAP Expert

    Hans has been involved in many global Software Asset Management advisory and license compliance engagements, related to software compliance, optimisation and vendor negotiation. He is a Senior Manager at FisherITS responsible for the overall delivery of Compliance Optimisation and SAM Maturity Transformation programs. Hans started his career as a license compliance auditor at a “Big Four” firm and has acted on behalf of a number of large software vendors by leading over a hundred enterprise-level license audits. At FisherITS, his focus has been on providing the “poacher-turned-game-keeper” expertise to large enterprise customers to help them address tactical and strategic challenges in SAM and software licensing.

  • Katerina Motlova
    Katerina Motlova
    IBM Expert

    Katerina Motlova is SAM Manager at Fisher ITS. As a part of highly experienced team she is involved in global Software Asset Management advisory, license compliance engagements and optimization of software running costs and overall software cost optimisation engagements. She has experience with Managed services within large organisations and team leadership in SAM environment.

  • Martin Thompson
    Martin Thompson
    ITAM Expert

    Martin is owner and founder of The ITAM Review, an online resource and community for worldwide ITAM professionals. On a voluntary basis Martin is the Chief Agitator at the Campaign for Clear Licensing, a contributor to ISO WG21 which develops the SAM International Standard ISO/IEC 19770 and board member of Free ICT Europe which supports the ICT secondary market.

  • Rebecca Horton
    Rebecca Horton
    Red Hat Expert

    With 15 years of experience behind her, Rebecca Horton has crafted a career built on discovering and creating value out of IT asset management best practices for customers, large and small, across North America and Europe. Having spent two years with Red Hat, her unique experience in the area of open source software asset management has allowed her a unique perspective on an area of IT which has moved to the forefront of the industry in recent years. Her perspective on the digital transformation journey, and how ITAM and SAM play a key role, has made Rebecca a popular figure among the geekiest of ITAM practitioners, and her blogs, and events are well attended around the world.

  • Rich Gibbons
    Rich Gibbons
    Microsoft Expert

    Rich has been in the world of software licensing since 2003, and genuinely loves talking about it! He spent 12 years at a Microsoft channel partner, helping organisations select the best licensing agreements and make the most of their investments – and training internal sales teams. Since then he has been performing dedicated Microsoft licensing training and analysis His deep knowledge of Microsoft licensing, for both products and agreements, means his training can cover a wide range of topics that will help organisations every day.

  • Richard Spithoven
    Richard Spithoven
    Oracle Expert

    Richard is one of the managing partners at B-lay and brings more than thirteen years of relevant license management experience to his role, having previously served as regional director of compliance at Oracle. Richard uses his knowledge of enterprise software vendors to educate, equip and enable software end users in their challenges regarding proper software license management. Richard holds a master’s degree in IT, from the University of Amsterdam in the Netherlands.

  • Serge Koczanowski
    Serge Koczanowski
    Salesforce Licensing Expert

    Serge Koczanowski is a proven Salesforce guru with more than 8 years of experience of handling the most complicated Salesforce projects in the world, as an architect and a solution consultant. He founded Twistellar, a rocket Salesforce consulting company that grew from 0 to 70+ people in 3.5 years, and shares his knowledge of Salesforce best practices, non-trivial Salesforce solutions and master integration techniques with customers across the globe. Serge is a perfectionist, always aiming at maximum outcome of any of his work.

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