LISA - the Licensing, ITAM, SAM Academy by ITAM Review Learning

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AJ Witt

ITAM Tools Expert
AJ has worked in IT for 20 years in a variety of roles, including IT Operations and Software Asset Management. He has practical, hands-on experience of ITAM tools and provides training on how to use them to accurately reflect license entitlements and consumption. He has a deep understanding of discovery and inventory techniques and also trains SAM professionals on IT Operations concepts such as virtualisation, containerisation, cloud, and SaaS.
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Barry Pilling

VMWare Licensing Expert
Barry Pilling is the founder and principal consultant of Cortex Consulting, an independent software licensing and asset management consultancy. He has worked in the ITAM industry for 14 years and specialises in licensing software on datacentre and cloud technology platforms. His deep knowledge of vendors, such as VMware, Microsoft, and IBM, has helped numerous clients to optimise and realise savings. Barry is a passionate advocate for helping ITAM managers develop the technical and licensing skills that will support them in their roles.
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Becki Riall

SAP Licensing Expert
Becki works as a Senior SAP Licensing Consultant at JNC, a specialist SAP Licensing and Security Consultancy. Her responsibilities include commercial and technical analysis for Users, Packages and Indirect/Digital Access. Advisement on identified compliance risks and remediation options, as well as opportunities to minimise cost.
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HAM Practitioner Course Leaders

HAM Practitioner Course Leaders

Martin Thompson, Martin Chalkley, Michael Rainer, Kyle Marks, Piotr Jurkiewicz & Tom Watson

Kristy Hawkins

Quest Licensing Expert
Kristy has 15+ years of ITAM experience covering roles with IAG, KPMG, Livingstone and most recently, as Managing Director of Xcite Consulting. She has a demonstrated history of working in the information technology and services industry and is skilled in IT Strategy, Management, Software Asset Management, Contract Management, and Risk Management.
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Kylie Fowler

Audit Defence Expert
Kylie is an experienced Software Asset Manager and Software Category Manager. She is skilled at leading vendor negotiations to drive outcomes that maximise IT investment and developing highly responsive SAM strategies that deliver reduced costs and supports future requirements. Kylie works as an independent consultant supporting organisations to leverage the benefits of IT asset management and achieve critical business objectives.
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Martin Thompson

ITAM Expert
Martin is owner and founder of The ITAM Review, an online resource and community for worldwide ITAM professionals. On a voluntary basis, Martin is the Chief Agitator at the Campaign for Clear Licensing, a contributor to ISO WG21, which develops the ISO/IEC 19770 family of standards, and is a board member of Free ICT Europe, which supports the ICT secondary market.
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Mátyás Jula

Autodesk & DocuSign Licensing Expert
Mátyás is a Software Asset Manager at Deloitte, delivering Global SAM services for the 76 legal entity across the globe. He is the main reporting expert for Engineering software and the Technical Lead of the SAM Service. During his career he has held various SAM, IT Operations and Team Leader roles at Aegon/ Transamerica, Tata Consultancy Services, Kingfisher and Hewlett-Packard.
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Michael Rainer

ITAM Expert
Michael is a highly skilled asset management professional. He has a thorough understanding of industry trends in asset management and provides excellent insights into asset management strategies, asset management processes and how to run an asset management practice.
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Rich Gibbons

Microsoft Licensing Expert
Rich has been in the world of software licensing since 2003, and genuinely loves talking about it! He spent 12 years at a Microsoft channel partner, helping organisations select the best licensing agreements and make the most of their investments – and training internal sales teams. His deep knowledge of Microsoft licensing, for both products and agreements, means his training can cover a wide range of topics that will help organisations every day. His range of experiences gives his training a unique edge that makes it easy to digest, informative and fun.
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Ryan Stefani

ITAM Expert
Ryan has more than 15 years of IT Asset Management experience. He excelled as an ITAM practitioner in the financial services industry, specialising in SAM, HAM, contract and vendor management, procurement, software compliance, and ITSM implementations.
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Steve Cowherd

Flexera Expert
Steve has managed software assets since the early 90s. He has worked in many different aspects of ITAM. Steve started his career with Flexera where he served as a Principal Licensing Consultant before migrating to enablement where he remains to date.
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Miriam Redding

IBM Licensing Expert
Miriam is a seasoned professional in the Computer Software industry known for her expertise in Software Asset Management, IBM Contract Negotiations, and Licensing Management. Miriam excels in strategic planning, consistently delivering growth and results. As Founder and Director of Navigate Clear, she offers expert guidance in the software advisory realm.
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Brian Lowinger

Oracle Licensing Expert
Brian is a Senior Consultant with SoftwareONE, a global leader in ITAM services, where he focuses on delivery of its Oracle Advisory Services. His experience includes: compliance risk mitigation, audit defense, unlimited license agreement(or ULA) certification, deployment optimisation, and cost savings strategies. Prior to SoftwareONE, Brian worked for Oracle as an auditor. He has 20 years of software industry experience.
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Adrian Cristache

Oracle Licensing Expert
Adrian is a Senior Oracle Consultant and Project Manager with 12+ years of experience. He specialises in Oracle licensing and possesses technical expertise in Database, Middleware and Java programs. Leveraging his deep understanding of Oracle technologies, he has successfully navigated complex licensing scenarios and implemented robust technical solutions aligned with organisational objectives.
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Serge Koczanowski

Salesforce Licensing Expert
Serge Koczanowski is a proven Salesforce guru with more than 10 years of experience of handling the most complicated Salesforce projects in the world, as an architect and a solution consultant. He founded Twistellar, a #1 Salesforce Consulting Partner from Denmark, that grew from 0 to 100+ people in 6 years, and shares his knowledge of Salesforce best practices, non-trivial Salesforce solutions and master integration techniques with customers across the globe. Serge is a perfectionist, always aiming at the maximum outcome of any of his work.
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Clare Hobby

Sustainability Expert
Clare leads purchaser engagement for TCO Certified, the worldwide sustainability certification for IT products. A global sustainability advocate for 20+ years, she empowers procurement and policymakers to act on environmental and social responsibility connected to IT. From impacting carbon emissions, to circularity and supply chain conditions, Clare’s message is that no matter how large or small your organisation, there are ways we all can – and must – act for a more sustainable future for IT.
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Hannah Kirzhner

ServiceNow Expert
Hannah is a Solution Consultant at ServiceNow specialising in IT Asset Management. She is a Certified Implementation Specialist for both ServiceNow Hardware Asset Management & Software Asset Management. Hannah also has her ITIL v4 certification and is also a Certified Hardware Asset Management Professional and Certified Asset Management Professional from IAITAM.
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Maria Marasigan-Leon

ServiceNow Expert
A Sr. Solution Consultant at ServiceNow focusing on IT Asset Management. I’ve had over 10+ years of experience in the Asset Management space, first as a Procurement Manager then moved into a Logistics Manager role for a large publishing company in NYC. My certifications include ITIL, Certified Implementation Specialist in Hardware Asset Management Pro (CIS – HAM) and Software Asset Management Pro (CIS – SAM). I also have my IAITAM certifications in Asset Management (CAMP) and Hardware Asset Management (CHAMP).
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Matt Brazil

ServiceNow Expert
Matt is a Senior Solution Consultant at ServiceNow. His certifications include: Certified Implementation Specialist for both Hardware and Software Asset Management, ITIL v4, ServiceNow Certified System Administrator, and AWS Cloud practitioner. Matt focuses his pre-sales and technical expertise to drive desired IT asset outcomes for enterprise financial service companies.
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Rick Sheffer

ITAM Expert
Rick Sheffer is the Global Head of Enterprise Asset Management at Wolters Kluwer with over 10 years of SAM and audit defense experience. Rick has defended against more than 20 external software audit attempts. Rick inspires integrity by focusing on strict compliance and adherence to software licensing terms and conditions.
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Ali Anwar

Xensam Expert
Building expertise in the industry's most influential companies, Ali has 15 years of experience in the IT and Software Asset Management sectors including roles as a senior data intelligence analyst, a SAM consultant for large enterprise, and most recently, the Service Delivery Manager at Xensam. Ali is a gifted teacher, and his intuitive grasp of SAM concepts makes him a natural at guiding others to understand and implement complex ideas in a simple way in order to optimize their IT environments. His areas of specialty include license and contract management, license compliance and solution’s implementation.
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